User Interface (UI) and User Experience (UX) design are often used interchangeably, but they refer to different aspects of product development. Together, they are essential for the success of any digital product.
First Impressions Matter
Users form an opinion about your website or app in milliseconds. A clean, modern UI builds trust instantly. If your site looks outdated or broken, users will leave immediately.
Good UX Improves Conversion
A well-thought-out user journey guides visitors toward your goal—whether it's making a purchase or signing up. Removing friction points in this journey directly boosts your conversion rates.